Delivery Price Formula
Net price you keep =
(Food cost + Packaging) / (1 - Target margin %)
Selling price on platform =
Net price / (1 - Commission %)Caricamento...
Delivery & Dark Kitchen
Find the price to list on the delivery platform so that, after commission and packaging, you keep your target margin. Food cost is an input you provide, not something this tool recomputes.
Net price you keep =
(Food cost + Packaging) / (1 - Target margin %)
Selling price on platform =
Net price / (1 - Commission %)Delivery platforms (Uber Eats, Deliveroo, Just Eat, Glovo) charge a commission of roughly 25-35% on every order, and each order carries packaging cost the dine-in price never had to cover. If you list the same price you charge in-house, the commission and packaging eat straight into your margin. A delivery price has to be grossed up so that, after the platform's cut and the box, you still keep your target margin.
It works backwards in two steps. First it finds the net price you need to keep after commission: net = (food + packaging) / (1 - target margin %). Then it grosses that up for the platform commission: selling price = net / (1 - commission %). The food cost is an input you provide; the tool does not recompute it.
Use the marketplace commission your platform actually charges, which is typically 25-35% depending on the package, plus any fixed per-order or marketing fees if you want to be conservative. If you negotiate a lower rate or run your own delivery, lower the percentage accordingly and the selling price will drop.
Yes. Packaging (containers, bags, cutlery, labels) is a real cost on every delivery order that does not exist for a dine-in cover, so it belongs in the price. If you are not sure of the per-order packaging cost, work it out first with the packaging cost calculator and bring the figure here.
There is no universal number, but many delivery-focused operators target 20-30% contribution margin per order after commission, food and packaging. Set the target you need to cover fixed costs and profit, and the calculator returns the price required to hit it.