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Home/Delivery & Dark Kitchen

Delivery & Dark Kitchen

Delivery Menu Price Calculator

Find the price to list on the delivery platform so that, after commission and packaging, you keep your target margin. Food cost is an input you provide, not something this tool recomputes.

Updated: June 2026
No registration Instant calculation Data stays in browser

Results

Required net price$6.13
Price to list on the platform$8.76
Net collected after commission$6.13
Margin$1.53
Margin on price17.5 %

Net price = (food + packaging) / (1 − margin%). Listed price = net / (1 − commission%). The delivery price is higher than dine-in because it absorbs the commission.

Stays competitive while keeping margin: list $8.76 on the platform.

  • Keep a delivery menu distinct from dine-in: prices and formats can differ without confusing the customer.
  • Negotiate the commission or push orders to the direct channel so you don't load it all onto the price.
  • Cut packaging impact by choosing optimised formats for your best-selling dishes.
Next step
  • Delivery commissionSee how much the platforms erode.
  • Food costLower the cost that sets your margin.
150 persone trovano utile questo calcolatore

Delivery Price Formula

Net price you keep =
    (Food cost + Packaging) / (1 - Target margin %)

Selling price on platform =
    Net price / (1 - Commission %)

Example: Pricing a Dish for the Platform

  • Food cost:€4.00
  • Packaging:€0.60
  • Commission: 30%  |  Target margin: 25%
  • Net price: 4.60 / 0.75 = €6.13
  • Selling price: 6.13 / 0.70 = €8.76
  • Result:you collect €6.13 net, keeping €1.53 margin (25%)
Risposte rapide

Direct answers

Why do I need a different price for delivery?
Delivery platforms (Uber Eats, Deliveroo, Just Eat, Glovo) charge a commission of roughly 25-35% on every order, and each order carries packaging cost the dine-in price never had to cover. If you list the same price you charge in-house, the commission and packaging eat straight into your margin. A delivery price has to be grossed up so that, after the platform's cut and the box, you still keep your target margin.
How does the calculation work?
It works backwards in two steps. First it finds the net price you need to keep after commission: net = (food + packaging) / (1 - target margin %). Then it grosses that up for the platform commission: selling price = net / (1 - commission %). The food cost is an input you provide; the tool does not recompute it.
What commission rate should I enter?
Use the marketplace commission your platform actually charges, which is typically 25-35% depending on the package, plus any fixed per-order or marketing fees if you want to be conservative. If you negotiate a lower rate or run your own delivery, lower the percentage accordingly and the selling price will drop.
Should packaging be included here?
Yes. Packaging (containers, bags, cutlery, labels) is a real cost on every delivery order that does not exist for a dine-in cover, so it belongs in the price. If you are not sure of the per-order packaging cost, work it out first with the packaging cost calculator and bring the figure here.
What target margin should I aim for?
There is no universal number, but many delivery-focused operators target 20-30% contribution margin per order after commission, food and packaging. Set the target you need to cover fixed costs and profit, and the calculator returns the price required to hit it.
Quick answers

Frequently Asked Questions

Why do I need a different price for delivery?

Delivery platforms (Uber Eats, Deliveroo, Just Eat, Glovo) charge a commission of roughly 25-35% on every order, and each order carries packaging cost the dine-in price never had to cover. If you list the same price you charge in-house, the commission and packaging eat straight into your margin. A delivery price has to be grossed up so that, after the platform's cut and the box, you still keep your target margin.

How does the calculation work?

It works backwards in two steps. First it finds the net price you need to keep after commission: net = (food + packaging) / (1 - target margin %). Then it grosses that up for the platform commission: selling price = net / (1 - commission %). The food cost is an input you provide; the tool does not recompute it.

What commission rate should I enter?

Use the marketplace commission your platform actually charges, which is typically 25-35% depending on the package, plus any fixed per-order or marketing fees if you want to be conservative. If you negotiate a lower rate or run your own delivery, lower the percentage accordingly and the selling price will drop.

Should packaging be included here?

Yes. Packaging (containers, bags, cutlery, labels) is a real cost on every delivery order that does not exist for a dine-in cover, so it belongs in the price. If you are not sure of the per-order packaging cost, work it out first with the packaging cost calculator and bring the figure here.

What target margin should I aim for?

There is no universal number, but many delivery-focused operators target 20-30% contribution margin per order after commission, food and packaging. Set the target you need to cover fixed costs and profit, and the calculator returns the price required to hit it.

Italian version: Calcola prezzo delivery

Results

Required net price$6.13
Price to list on the platform$8.76
Net collected after commission$6.13
Margin$1.53
Margin on price17.5 %

Net price = (food + packaging) / (1 − margin%). Listed price = net / (1 − commission%). The delivery price is higher than dine-in because it absorbs the commission.

Stays competitive while keeping margin: list $8.76 on the platform.

  • Keep a delivery menu distinct from dine-in: prices and formats can differ without confusing the customer.
  • Negotiate the commission or push orders to the direct channel so you don't load it all onto the price.
  • Cut packaging impact by choosing optimised formats for your best-selling dishes.
Next step
  • Delivery commissionSee how much the platforms erode.
  • Food costLower the cost that sets your margin.
150 persone trovano utile questo calcolatore