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Marketing & Sales

No-Show Cost Calculator

Quantify the margin lost to missed reservations each month and year, then size the per-guest deposit that protects you. Enter bookings, no-show rate, recovery rate, average check and margin.

Updated: June 2026
No registration Instant calculation Data stays in browser

Results

Covers lost / month67.2
Revenue lost / month$2,688.00
Margin lost / month$1,881.60
Margin lost / year$22,579.20
Advised deposit / cover$28.00
Risk coverage with proposed deposit71.43 %

A confirmatory deposit must be disclosed at booking time.

Lost covers = booked × no-show% × (1 − recovery%). Lost margin = lost covers × ticket × margin%. Advised deposit = ticket × margin%. Year = month × 12.

No-show to manage: you're losing about $22,579.20/year in margin. Worth adding safeguards.

  • Introduce or raise the deposit toward $28.00/cover: it covers the margin at risk and deters no-shows.
  • Send automatic reminders (SMS/email) the day before: they measurably reduce no-shows.
  • Keep a waitlist and manage walk-ins to recover freed tables.
150 persone trovano utile questo calcolatore

No-Show Cost Formula

Lost covers =
    Bookings x No-show % x (1 - Recovery %)

Lost revenue = Lost covers x Average check

Lost margin = Lost revenue x Margin %

Recommended deposit = Average check x Margin %

Example: 800 Bookings per Month

  • Bookings: 800/month  |  No-show: 12%  |  Recovery: 30%
  • Lost covers: 800 x 0.12 x 0.70 ≈ 67 covers/month
  • Average check: €40  |  Margin: 70%
  • Lost margin: 67 x 40 x 0.70 ≈ €1,882/month(≈ €22,600/year)
  • Recommended deposit: 40 x 0.70 = €28 per cover
Risposte rapide

Direct answers

How much do no-shows really cost a restaurant?
More than most owners think. A no-show is not just a lost cover, it is the lost margin on that cover at a time you could have sold the table to someone else. This calculator multiplies your booked covers by the no-show rate, removes the share you recover by reseating, then applies your average check and margin to express the loss in euros per month and per year. Seeing the annual figure is usually what turns no-shows from an annoyance into a policy decision.
What is the recovery rate?
The recovery rate is the share of no-show covers you manage to fill anyway, through walk-ins or a waiting list. If 30% of no-show tables get reseated, only 70% of the no-shows translate into real lost margin. A busy restaurant with a waiting list has a high recovery rate and a lower true cost; a destination venue with fixed bookings has a low recovery rate and a much higher exposure.
How is the recommended deposit calculated?
The recommended deposit per guest equals the average check multiplied by the margin %, i.e. the margin you actually lose per cover when someone fails to show. Setting the deposit to that figure means a no-show leaves you no worse off than a kept booking. You can set it lower as a deterrent or higher for high-demand services, but the margin-per-cover figure is the break-even reference point.
Should the deposit cover the full check or just the margin?
Charging the full average check overcompensates you, because you avoid the variable food and drink cost when a guest does not show. The margin per cover is the economically fair number: it makes you whole without profiting from the cancellation. Many restaurants set the deposit at the margin per cover precisely because it is defensible to customers.
Does a deposit reduce bookings?
A well-communicated, refundable-on-arrival deposit typically reduces casual no-shows far more than it reduces genuine bookings, especially for peak services, large parties and tasting menus. Use this calculator to weigh the annual margin lost to no-shows against any bookings you might deter, then size the deposit to the services where the loss is largest.
Quick answers

Frequently Asked Questions

How much do no-shows really cost a restaurant?

More than most owners think. A no-show is not just a lost cover, it is the lost margin on that cover at a time you could have sold the table to someone else. This calculator multiplies your booked covers by the no-show rate, removes the share you recover by reseating, then applies your average check and margin to express the loss in euros per month and per year. Seeing the annual figure is usually what turns no-shows from an annoyance into a policy decision.

What is the recovery rate?

The recovery rate is the share of no-show covers you manage to fill anyway, through walk-ins or a waiting list. If 30% of no-show tables get reseated, only 70% of the no-shows translate into real lost margin. A busy restaurant with a waiting list has a high recovery rate and a lower true cost; a destination venue with fixed bookings has a low recovery rate and a much higher exposure.

How is the recommended deposit calculated?

The recommended deposit per guest equals the average check multiplied by the margin %, i.e. the margin you actually lose per cover when someone fails to show. Setting the deposit to that figure means a no-show leaves you no worse off than a kept booking. You can set it lower as a deterrent or higher for high-demand services, but the margin-per-cover figure is the break-even reference point.

Should the deposit cover the full check or just the margin?

Charging the full average check overcompensates you, because you avoid the variable food and drink cost when a guest does not show. The margin per cover is the economically fair number: it makes you whole without profiting from the cancellation. Many restaurants set the deposit at the margin per cover precisely because it is defensible to customers.

Does a deposit reduce bookings?

A well-communicated, refundable-on-arrival deposit typically reduces casual no-shows far more than it reduces genuine bookings, especially for peak services, large parties and tasting menus. Use this calculator to weigh the annual margin lost to no-shows against any bookings you might deter, then size the deposit to the services where the loss is largest.

Italian version: Calcola costo no show

Results

Covers lost / month67.2
Revenue lost / month$2,688.00
Margin lost / month$1,881.60
Margin lost / year$22,579.20
Advised deposit / cover$28.00
Risk coverage with proposed deposit71.43 %

A confirmatory deposit must be disclosed at booking time.

Lost covers = booked × no-show% × (1 − recovery%). Lost margin = lost covers × ticket × margin%. Advised deposit = ticket × margin%. Year = month × 12.

No-show to manage: you're losing about $22,579.20/year in margin. Worth adding safeguards.

  • Introduce or raise the deposit toward $28.00/cover: it covers the margin at risk and deters no-shows.
  • Send automatic reminders (SMS/email) the day before: they measurably reduce no-shows.
  • Keep a waitlist and manage walk-ins to recover freed tables.
150 persone trovano utile questo calcolatore