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Marketing & Sales
Before you cut a price, find out how much more you must sell to keep the same profit. Enter your margin and discount % to get the break-even volume uplift, minimum extra orders and the maximum sustainable discount.
New margin % =
(Margin % - Discount %) / (1 - Discount %)
Break-even uplift % =
Discount % / (Margin % - Discount %) x 100
Minimum extra orders =
Current volume x Break-even uplift %
Maximum sustainable discount % = Margin %A discount lowers the margin you earn on every sale, so you must sell more units to recover the same total profit. A 20% discount on a product with a 65% margin does not just cost 20% of profit; it cuts the per-order margin from 65% to about 56%, which means you need a 44% increase in volume just to stand still. This calculator turns the discount into the exact uplift you need.
Break-even uplift % = discount % / (margin % - discount %) x 100. With a 65% margin and a 20% discount that is 20 / (65 - 20) = 44.4%. Multiply that uplift by your current volume to get the minimum number of extra orders the discount must generate before it adds a single euro of profit.
The maximum sustainable discount equals your margin %. If your margin is 65%, a 65% discount drives the new margin to zero, and any deeper discount means you lose money on every order regardless of volume. The closer the discount gets to your margin, the steeper the volume uplift required, which is why deep discounts are so dangerous.
New margin % = (margin % - discount %) / (1 - discount %). It expresses the margin you keep on each discounted order as a percentage of the new, lower price. Watching this number stops you from chasing volume that can never cover the lost profit.
Yes. Any forced markdown behaves the same way, whether it is a happy-hour offer, a coupon or a platform promotion. Treat the platform discount as the discount % and your dish margin as the margin %, and the calculator tells you how much extra volume the platform deal must bring before it is worthwhile.